Meet the

dream team

SARAH SEGAL

Founder, Director

A seasoned leader in creative communications, Sarah brings a distinct perspective and strong management background to building brand awareness through strategic media placements. Having spent much of her career in a newsroom, Sarah’s storytelling skills and passion for trend and data-based campaign development transcend verticals.

SARAH MOWAD

Account Executive

Sarah Mowad was the first person hired to join the Segal Communications team and has contributed to the growth and success of the agency. Sarah brings with her several years of event planning experience and a very strong aptitude for organization. Combining her passions for storytelling, relationship building, and project management she oversees all of our consumer accounts and ensures that the trains run on time. 

HEATHER NEWGEN

Media Relations

A USC broadcast journalism grad, Heather is a former on-camera correspondent for Mtime.com, Fandango.com, and Hollywood.com, as well as a longtime reporter for Life & Style Weekly, InStyle Magazine, Bella LA Magazine, and MSN. She brings her years of journalism experience and contacts to serve SC’s clients as a senior media relations pro.

Luis Acevedo

Assistant Account Executive

A recent communications and public relations grad, Luis brings a fresh perspective to the team along with an expertise in consumer tech and social trends. From his years of experience working hands-on with the latest tech products on the market and building connections with those in the industry, he knows firsthand what makes tech reviewers tick.

Sara Wildman

Social Media & Content Coordinator

Sara comes to us from the San Francisco Giants where she managed digital assets and captured marketing content for internal stakeholders. She brings with her years of experience in social media management, content writing and photography, a combination of skills which gives her a unique edge in emboldening our clients to stand out visually and textually amongst the slew of other accounts on social media.

STEPHANIE YANG

Strategist

A communications and PR expert with a vast network of trusted reporter relationships. Through her work she has interviewed and provided insights to leaders at companies including Instacart, Shyp and many more. Formerly, she was marketing and PR head of global advertising agencies AKQA and Fantasy Interactive, PR lead for a website testing startup acquired by Adobe – and an online marketer for Hollywood films including Academy Award-winning The Lord of the Rings.

RACHEL WEINGARTEN

Writer & Content Producer

Rachel is an internationally recognized lifestyle writer, style columnist and award-winning author. She works with SC’s clients to create bylined / ghostwritten articles, custom content, larger editorial and native content projects.

BEN SEGAL

Creative Director

As a seasoned creative director, Ben is an expert at bringing brands to life through creative campaigns, content development, and sharp design across all customer touchpoints including print, digital, social, events and packaging. He is also frequently engaged in developing core brand assets (i.e. logos, typography, etc). Prior to consulting, he was the Global Brand Creative Director for Banana Republic for nearly a decade. Before that, he was an agency creative director in New York City focused on such brands as DKNY, Cole Haan, Bumble + Bumble among many others.