©2020 Segal Communications

Meet the

        dream team

SARAH SEGAL

Founder, Director
A seasoned leader in creative communications, Sarah brings a distinct perspective and strong management background to building brand awareness through strategic media placements. Having spent much of her career in a newsroom, Sarah's storytelling skills and passion for trend and data-based campaign development transcend verticals. 

 

HEATHER NEWGEN

Media Relations

A USC broadcast journalism grad, Heather is a former on-camera correspondent for Mtime.com, Fandango.com, and Hollywood.com, as well as a longtime reporter for Life & Style Weekly, InStyle Magazine, Bella LA Magazine, and MSN. She brings her years of journalism experience and contacts to serve VSC’s clients as a senior media relations pro.

 

BEN SEGAL

Creative Director

As a seasoned creative director, Ben is an expert at bringing brands to life through creative campaigns, content development and sharp design across all customer touch points including print, digital, social, events and packaging. He is also frequently engaged in developing core brand assets (i.e. logos, typography, etc). Prior to consulting, he was the Global Brand Creative Director for Banana Republic for nearly a decade. Before that, he was an agency creative director in NY focused on such brands as DKNY, Cole Haan, Bumble + Bumble among many others.

 

RACHEL WEINGARTEN

Writer & Content Producer

Rachel is an internationally recognized lifestyle writer, style columnist and award-winning author. She works with VSC’s clients to create bylined / ghostwritten articles, custom content,  larger editorial and native content projects.

 

MANDI WELBAUM

Influencer Relations
An influencer marketing professional, Mandi has years of experience managing creative campaigns and building relationships with influencers. She thrives on connecting VSC’s brands with consumers via blogs, video, and social media while utilizing storytellers to make it happen.