Blog

hands packing a business package on a desk

Everything You Need to Know Before Sending Product Samples to Journalists

Sending samples is a great way for journalists to have hands-on experience with your product. Especially if you’re a new brand or are rele...

A thought leader sitting at a desk writing a byline to submit to a publication.

What Is a Byline and How Do I Write One?

You may not know what a byline is, but you have most certainly read one. A byline is an article authored by a thought leader that appears in...

A podcasting set up with a microphone and a computer editing in the background.

Should Podcasts be a Part of Your PR Strategy?

With 41% of Americans listening to at least one podcast every month, it’s no secret that the industry is experiencing extremely high popul...

A computer sitting on top of a desk displaying ChatGPT, an artificial intelligence tool.

Exploring the Evolving Role of AI in Public Relations and Business Operations

As technology continues to advance, the role of artificial intelligence is growing more prevalent across industries – and public relat...

A social media manager using their favorite social media management tools on their computer sitting at their desk. The photo is an aerial view of them at their desk.

Our Favorite Social Media Management Tools

At Segal Communications, we pride ourselves on being extremely transparent with our clients. We give them access to all our work and even ha...

A computer sitting on a desk showing Segal Communications' media coverage page.

Should You Be Focusing on Quality or Quantity Media Coverage?

Quality versus quantity is something most people struggle with in many aspects of their life. Do you want one really nice, expensive pair of...

Two women shaking hands.

How to Partner With an Industry Expert

When developing a PR strategy for your company, it’s important to identify your spokespeople. A spokesperson is someone who speaks to the ...

A food influencer taking a photo of their food at a restaurant.

Working With Food Influencers at Scale

When it comes to PR, the food, beverage, and restaurant industries carry a reputation of providing an exciting media landscape that is ...

A photo of Segal Communications' Globee Award, sitting in the Segal Communications office in San Fransisco.

How to Create an Award-Winning Campaign

Winning industry accolades is something almost every business seeks to achieve, but many are lost on where to start. There are a number of u...

A person about to type something into Google on their computer which sits atop their desk.

Selecting SEO Keywords to Optimize PR Content

Leveraging SEO in your PR strategy can immensely increase your business’s online visibility, making your offerings more accessible to ...

A person scrolling through Instagram.

How to Increase Your Reach on Instagram

Instagram Collab posts have become increasingly popular since their unveiling back in 2021, and they’re probably one of the simplest ways ...

A PR professional working at their desk on their computer.

Should you do your own PR?

Last year, I came across an interesting article written by a lifestyle entrepreneur detailing how they saved “thousands” in not ...

An image of a phone on a tri-pod with an influencer recording herself for social media on the phone screen.

What are the Benefits of Influencer Marketing?

One question we often get asked by new clients when deciding upon the scope of our work together is, “are influencers a necessary evil?”...

A computer displaying a company's press page sitting on a desk.

Why You Need a Press Page & How to Build One

Does your company website have a press page? If not, you’re not alone. Many of our clients come to us without one. But you definitely need...

How much does a PR agency cost in 2023?

How much does a PR agency cost? It’s a question that every potential client wants to ask on the first call but rarely ever does, so here�...

Person looking at their computer contemplating what social media platform they should prioritize for their business.

How to Determine Which Social Media Platform Is Best For Your Business

An active social media presence is essential for businesses in the modern age. As a consumer of social media, likely your first instinct whe...

Three blocks that spell out SEO next to a computer on a desk.

How Does SEO Work With Your PR Strategy?

The fast-paced nature of the internet has created a consumer demand for Google search results to be delivered instantly and precisely. A sur...

Woman filming content for her social media feeds.

Why You Can No Longer Post a Single Image on Social Media

As a social media professional, I’m constantly having to adjust my clients’ social media strategies based on new trends and algorithm ch...

Why Your Business Needs to Have a Social Media Presence

Living in the digital age, technology is now an integral part of our everyday lives. Brands have transitioned from traditional marketing pra...

A team in a meeting working on their company branding to make sure its set up for a sucessful PR plan.

Why Company Branding is an Essential PR Tool

An inside look into the integrated relationship we often overlook. Public relations and branding go hand-in-hand. Exploring the synergy of t...

Person's hand holding a phone scrolling social media with a coffee beside them.

5 Signs it’s Time to Hire a Social Media Manager

While social media used to be considered merely a supporting communication channel, it’s now much more. For millions of potential cust...

A man interviewing and video taping a man at a media event. They are standing in front of a home where a live demonstration of a digitally connected sprinkler system took place.

How to Get Media to Attend Your Event

15 ways to inspire journalists to attend — and hopefully write about — your launch, product, or service. It’s been a rough two years f...

Person on the right side of the frame holding their cell phone looking at social media pages.

How to Increase Executive Visibility on Social Media

As part of increasing brand awareness and visibility for your company, it’s essential not to skip out on your own social media profiles as...

A female influencer standing on the balcony of her hotel room.

Getting the Most Out Of Influencer Visits To Your Property

This blog was originally published in Hotel Online. Influencer marketing can be a valuable means of reaching new audiences, but not every in...

5 Strategies To Make The Most Of Your Restaurant (Re)Launch

The restaurant industry is an interesting animal. It’s one of the most riveting and communal industries to be a part of yet also one of th...

An aerial view of a person tying a ribbon on a wrapped gift.

Gift Guides 101: When Should I Hire a PR Agency?

An Insider Take on Maximizing Your Brand’s Holiday Pitching Efforts When it comes to product PR, it’s no secret that holiday gift guides...

A desk with a computer, coffee mug, notebook, and letter tiles that spell out "affiliate marketing."

Should My Brand Join An Affiliate Network?

As affiliate marketing grows in popularity, it’s essential that companies seeking to maintain a media presence realize its importance. The...

A woman typing on a computer.

How to Best Work With Reporters

12 tips to help you ace your next pitch As a professional journalist, I spend a good portion of my work week reading pitches from hopeful pu...

10 Items You Need Before a Successful PR Program

Whether you’re a business vet or you just signed the dotted line for your first LLC, you already know the importance of promotion. Creatin...

Succeeding in Influencer Relations

Key reminders to ensure a mutually beneficial relationship Within the complex definition that is 21st Century public relations, influencers ...

Elements for a Strong Social Media Strategy

To craft a successful social media strategy, you will first need to determine your target audience and goals. Once you have established thes...

How to Fisher-Price Your News for Journalists

4 Sure-Fire Ways to Make Your Pitches Irresistible Journalists receive hundreds of pitches daily from publicists eager to tell them about cl...

5 steps to prepare for a media interview

5 Steps To Prepare For A Media Interview

Just because your CEO or top-level management players are industry experts does not mean they have the skills necessary to prepare for and m...

how public relations and marketing work together

How Public Relations And Marketing Work Together

When your in-house marketing team hears you’re thinking about bringing on a public relations agency, odds are they will be a bit nervous o...

what is a media outlet anyway

What Is A Media Outlet, Anyway?

In the beginning, it was your words in simple print – your brand vision, your mission statement, your first launched website. Then the...

10 steps to better handle a pr crisis

10 Steps To Better Handle A PR Crisis

The impact of a PR crisis is like a shot heard ‘round the world. What used to take a matter of weeks, months, or even years to leak out ca...

five essential steps in pr campaign planning

Five Essential Steps In PR Campaign Planning

Remember when you learned to write informative essays using the 5 W’s (Who, What, Where, When, and Why)? Understanding how to manipulate t...

how much does a pr agency cost

How Much Does A PR Agency Cost?

The subject of public relations agencies and the average cost is a complex one because the fees associated with PR services are not set in s...

Office Analyzing Data

12 Things You Should Know Before Hiring a PR Agency

Whoa, there, movers, shakers, and game-changers! Before you go out and hire the first public relations agency with five-star reviews, there ...

do your own pr

How to Do Your Own PR

The Ultimate Guide on Doing Your Own PR Before reading the below how-to I would like to preface this with a recent post from a well-respecte...

What Does a Public Relations Agency Do?

Public Relations Agencies Cultivate Successful Brand Reputations A public relations (PR) agency works in alliance with companies to foster b...