by Sarah Segal | Sep 23, 2020 | PR Agencies
Just because your CEO or top-level management players are industry experts does not mean they have the skills necessary to prepare for and master an interview or top-tier media coverage. Whether your interview is designed to promote an upcoming event or launch your... 
by Sarah Segal | Aug 31, 2020 | PR Agencies
When your in-house marketing team hears you’re thinking about bringing on a public relations agency, odds are they will be a bit nervous or potentially miffed. Even if they know that wider outreach and media relations are critical to your brand’s growth and public... 
by Sarah Segal | Aug 20, 2020 | PR Agencies
In the beginning, it was your words in simple print – your brand vision, your mission statement, your first launched website. Then there were the blogs and social media connections, not to mention hefty Google ad marketing expenses, that grew your network. From... 
by Sarah Segal | Jul 22, 2020 | PR Agencies
The impact of a PR crisis is like a shot heard ‘round the world. What used to take a matter of weeks, months, or even years to leak out can now be spread through the vast social media network in a matter of minutes and hours. The more prepared companies are for the... 
by Sarah Segal | Jul 9, 2020 | PR Agencies
Remember when you learned to write informative essays using the 5 W’s (Who, What, Where, When, and Why)? Understanding how to manipulate the five Ws also translates directly to the five essential steps for PR campaign planning. In this case, however, you’ll change...