10 Steps To Better Handle A PR Crisis

10 Steps To Better Handle A PR Crisis

The impact of a PR crisis is like a shot heard ‘round the world. What used to take a matter of weeks, months, or even years to leak out can now be spread through the vast social media network in a matter of minutes and hours. The more prepared companies are for the...
Five Essential Steps In PR Campaign Planning

Five Essential Steps In PR Campaign Planning

Remember when you learned to write informative essays using the 5 W’s (Who, What, Where, When, and Why)? Understanding how to manipulate the five Ws also translates directly to the five essential steps for PR campaign planning.   In this case, however, you’ll change...
How Much Does A PR Agency Cost?

How Much Does A PR Agency Cost?

The subject of public relations agencies and the average cost is a complex one because the fees associated with PR services are not set in stone. Depending on your brand and what it needs, your PR agency of choice may provide a one-time service for a big event, or...
How to Do Your Own PR

How to Do Your Own PR

The Ultimate Guide on Doing Your Own PR Before reading the below how-to I would like to preface this with a recent post from a well-respected journalist outlining the reason why he prefers to work with journalists and ignores “pitches that come from individuals...