5 Steps To Prepare For A Media Interview

5 Steps To Prepare For A Media Interview

Just because your CEO or top-level management players are industry experts does not mean they have the skills necessary to prepare for and master an interview or top-tier media coverage. Whether your interview is designed to promote an upcoming event or launch your...
How Public Relations And Marketing Work Together

How Public Relations And Marketing Work Together

When your in-house marketing team hears you’re thinking about bringing on a public relations agency, odds are they will be a bit nervous or potentially miffed. Even if they know that wider outreach and media relations are critical to your brand’s growth and public...
What Is A Media Outlet, Anyway?

What Is A Media Outlet, Anyway?

In the beginning, it was your words in simple print – your brand vision, your mission statement, your first launched website. Then there were the blogs and social media connections, not to mention hefty Google ad marketing expenses, that grew your network. From...
10 Steps To Better Handle A PR Crisis

10 Steps To Better Handle A PR Crisis

The impact of a PR crisis is like a shot heard ‘round the world. What used to take a matter of weeks, months, or even years to leak out can now be spread through the vast social media network in a matter of minutes and hours. The more prepared companies are for the...
Five Essential Steps In PR Campaign Planning

Five Essential Steps In PR Campaign Planning

Remember when you learned to write informative essays using the 5 W’s (Who, What, Where, When, and Why)? Understanding how to manipulate the five Ws also translates directly to the five essential steps for PR campaign planning.   In this case, however, you’ll change...