by Sarah Segal | Jul 22, 2020 | PR Agencies
The impact of a PR crisis is like a shot heard ‘round the world. What used to take a matter of weeks, months, or even years to leak out can now be spread through the vast social media network in a matter of minutes and hours. The more prepared companies are for the... 
by Sarah Segal | Jul 9, 2020 | PR Agencies
Remember when you learned to write informative essays using the 5 W’s (Who, What, Where, When, and Why)? Understanding how to manipulate the five Ws also translates directly to the five essential steps for PR campaign planning. In this case, however, you’ll change... 
by Sarah Segal | Jun 25, 2020 | PR Agencies
The subject of public relations agencies and the average cost is a complex one because the fees associated with PR services are not set in stone. Depending on your brand and what it needs, your PR agency of choice may provide a one-time service for a big event, or... 
by Sarah Segal | Mar 26, 2020 | PR Agencies
Whoa, there, movers, shakers, and game-changers! Before you go out and hire the first public relations agency with five-star reviews, there are at least 10 things you need to know about what PR folks do. First, you may find you don’t even need a PR firm (yet!). Or,... 
by Sarah Segal | Mar 26, 2020 | PR Agencies
The Ultimate Guide on Doing Your Own PR Before reading the below how-to I would like to preface this with a recent post from a well-respected journalist outlining the reason why he prefers to work with journalists and ignores “pitches that come from individuals...